The builder's guide to market research on Reddit

Why Reddit beats surveys for early research

People on Reddit complain to strangers, not to a clipboard. You get unprompted pain language, real workarounds, and the brand names they're already paying for. That's exactly the input you need before writing a single line of code.

Pick the right subreddits, not the biggest

Start with 3–5 subreddits where your target user already hangs out (e.g. r/SaaS, r/Entrepreneur, r/smallbusiness for founders; r/sysadmin for IT; r/personalfinance for fintech). Sort by Top → This year to see what consistently resonates, not just today's noise.

Capture, don't graze

Every thread that mentions a recurring problem, a paid workaround, or a request for "is there a tool that…" goes into your vault. Don't try to remember it — paste the URL into Lurkr and move on.

Distill instead of re-reading

Lurkr turns each saved thread into a strategic summary, key insights, themes, and an ROI × effort score. After 20–30 threads, the opportunity engine surfaces ranked business angles drawn from everything you've saved — the patterns you'd miss if you tried to hold it in your head.

Turn insight into a checklist

Each post produces a concrete action list — landing-page tests, interview questions, prototype cuts. Work the checklist instead of saving "for later" forever.

Chat with your research

When it's time to write a positioning doc or pitch, chat with your vault. Threaded RAG conversations grounded in your own saved intelligence beat opening 40 tabs.

A weekly cadence that compounds

Save 5 threads per week, let Lurkr distill them, and read the weekly digest. In a quarter you have a ranked, evidence-backed map of your market — built passively while you ship.